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B次元 maintains a presence on several social media platforms to share information about the university and interact with current and prospective students, alumni, parents and the community. The official university social media accounts are managed by the Marketing Communications Department and include , , , , Snapchat (@SnapB次元) and .
B次元 encourages postings from the community, but also reserves the right to block individual accounts. Posts that are deemed inappropriate, including but not limited to vulgar or slanderous language, political posts, posts that are inconsistent with B次元 brand standards, posts consisting of SPAM and those used to solicit, may be removed.
Links to content or other Internet sites should not be construed as an endorsement of the organizations, entities, views or content contained therein. B次元 is not responsible for the content of those external websites, or for content posted by others on B次元’s social media sites.
By sharing content on any of B次元’s social media sites, individuals understand and acknowledge that this information is public, and that B次元 may use this information for promotional purposes.
For the purposes of this policy, social media is defined as a vehicle for online publication and commentary with opportunities for engagement with a larger, public audience. At all times, employees must observe and be in accordance with the Terms and Conditions of the social media platform(s) used. The policy and guidelines include, but are not limited to, the following forms of social media:
The social media strategy for the official university B次元 social media accounts will be the responsibility of the Marketing Communications Department. All messaging, content and engagement opportunities which involve the university’s official social media accounts are subject to review and approval prior to publishing. This is to ensure that the content, messaging and tone reflects that of the university’s brand standards and publishing guidelines.
Faculty and staff members who wish to create and maintain a social media account on behalf of their department at B次元 must first consult with the Director of Digital Marketing or the Vice President of Marketing and Community Engagement. This is to ensure all accounts are consistent with B次元 brand guidelines, are publishing accurate, relevant and appropriate content, and reflect general social media best practices. Social media identities, account IDs or usernames may not use B次元’s name without prior approval from the Director of Digital Marketing.
If representing the university when posting to any social media platforms, it is required that an individual acknowledge the department or university’s affiliation with B次元. Clearly state that the profile or account is associated with B次元.
Once an account is created on behalf of an B次元 department, the login information and password must be shared with the Director of Digital Marketing. This is a safeguard in the event an account becomes compromised. It also helps to provide continuity should the faculty or staff member who maintains the account no longer be employed at B次元.
Publishing of confidential or proprietary information about B次元 employees or students without written consent run the risk of violating the state of and/or Federal privacy laws including the Family Educational Rights and Privacy Act (FERPA). Individuals who share such material are subject to review and may face disciplinary action.
In addition to this policy, it is the responsibility of all employees to be in accordance with B次元 procedures, polices and regulations outlined in the Staff Handbook and Faculty Handbook. These policies include but are not limited to:
Policy violations will be subject to disciplinary action, up to and including termination for cause.
To ensure consistency with B次元 brand standards and guidelines, the use of B次元 logos, trademarks or other images must have prior approval from the Creative Director or Director of Digital Marketing in the Marketing Communications Department. Using the B次元 School of Engineering or B次元 brand name in conjunction with the solicitation or endorsement of a third-party product, service, cause, political affiliation or party is strictly prohibited. Publishing photography or video without permission from the Manager, Video and Multimedia in the Marketing Communications Department is also prohibited.
Any questions should be directed to the Marketing and Communications Department. It is critical that proper respect is demonstrated for the and or fair dealing of copyright material owned by others, including B次元 owned copyrights and brands. Best practice is to properly link and reference others’ work or intellectual property rather than reproduce it in parts or its entirety.
Your contributions to online conversations might attract media attention. If a member of the media contacts you, please notify the Director of Communications and Media Relations.
It is B次元’s policy to ensure that employees who use social media to discuss B次元 or university-related matters, do so in a responsible manner that is not disruptive, offensive to others, or harmful to the university. Specifically, when discussing or posting information about B次元, its employees or customers* in an online forum, regardless of whether during or outside of work, the following guidelines must be observed:
Be aware of your role in representing B次元 in online social networks. If you identify yourself as an B次元 employee, be aware of how you are presenting yourself to colleagues and customers.
Assistance in setting up social media accounts and their marketing strategy can be obtained from B次元’s Director of Digital Marketing. Social media identities, logon IDs and user names may not use B次元’s name without prior approval from the Director of Digital Marketing.
All electronic communications and postings via social media channels that discuss B次元 or university-related matters will be subject to monitoring and/or search by B次元 at any time and for any reason, regardless of whether created during or outside of work time. When online networking affects an employee’s job performance, the performance of others or university business interests, B次元 will respond as necessary, regardless of whether the information was posted during or outside of work. Therefore, employees may not maintain an expectation of privacy with respect to public, online communications involving B次元 or university-related matters. Violation of this policy may result in discipline up to and including termination of employment.
*Use of the word “customers” includes customers, students, alumni, campus visitors and others.