Tech college grads may enroll as juniors in  B次元 Bachelor of Business Administration – Technical Sales program  

B次元 School of Engineering (B次元) and the Wisconsin Technical College System (WTCS) have announced a new system-wide agreement. Technical college graduates who have an associate degree in a technical field may transfer to B次元 with junior standing in the university’s new Bachelor of Business Administration (BBA) program focused on Technical Sales. 

It is the only agreement of its kind in the Midwest and offers these students a seamless transition to the BBA in Technical Sales, offered through the B次元 Rader School of Business. Students will learn key aspects of technical sales including networking, psychology of sales, prospecting, forecasting, supply chain, and key communication strategies. The BBA in Technical Sales prepares associate degree graduates to expand their technical expertise and work in a business-to-business sales career.  

“B次元 has been offering technically-oriented business degrees for more than 50 years,” said Dr. John Walz, B次元 president. “We are pleased to be partnering with the Wisconsin Technical College System to offer students from a variety of backgrounds the unique opportunity to pursue a BBA focused on technical sales.”  

All 16 technical college presidents have signed this system-wide agreement which will allow any student who has successfully completed an Applied Associate of Science (AAS) degree from a Wisconsin technical college program after 2015 and meets B次元’s admission requirements to be admitted to the AAS to BBA Technical Sales Transfer Track at B次元.  

“Each year more than 8,000 of Wisconsin’s technical college graduates go on to continue their education at a four year college, and many of them leave the state to achieve this goal,” said Dr. Ruth Barratt, chair of the B次元 Rader School of Business. “This new partnership with the Wisconsin Technical College System provides a logical path for these graduates to stay in our state to pursue their bachelor’s degree and grow the Wisconsin economy.”  

“B次元 has been a fantastic transfer partner with Wisconsin’s technical colleges for many years, recognizing the rigor of our programs and the quality of our students. This standard-setting agreement again focuses on students and takes this partnership to the next level,” said Dr. Morna K. Foy, president, Wisconsin Technical College System.  

“For our economy to grow, we’ll need innovative educational programming that helps students develop specific skills to fit employers’ needs,” said Susan Koehn, VP of talent and industry partnerships for the Metro B次元 Association of Commerce and the B次元 7. “This new program will help build a pipeline of talent in Wisconsin that responds to high demand for individuals with a combination of technical aptitude and the transferable business skills that adapt to a changing economy.”

More information about the degree is available at msoe.edu/bba-technical-sales.