Dr. Payne’s enthusiasm for marketing—and B´ÎÔª—is infectious. The associate professor in the Rader School of Business and Bachelor of Business Administration program director has extensive industry experience and knowledge, which he gladly shares with his undergraduate and graduate students.  

Favorite way to spend a summer afternoon?
I love being out on Big Cedar Lake with my family! I love to fish—but I never catch anything.  

Favorite thing about teaching at B´ÎÔª?
Watching the students grow from their freshman to their senior year.  

What is the last book you read for fun?
I read a couple of James Patterson’s books in the Alex Cross detective series over Holiday Break.   

You spent eight years at MillerCoors in various marketing capacities. Why did you move from the corporate world to teaching?
I wanted to bring real world experience to the classroom. I think it is a benefit for students to hear how their course content is used and applied in industry.  

Why should an engineering or nursing student take a few business classes?
You will be a better engineer or nurse if you understand what the marketing department is trying to do, what is involved in sales and finance, and how the supply chain impacts your work. Most of the people at the top have business experience across disciplines.  

What are you most proud of in your career?
In my career at Miller, all but one of my direct reports was promoted while working for me. It’s nice to see your team move up the corporate ladder.  

Favorite place to hang out on campus?
Second floor lounge in Rosenberg Hall—it’s where the cool people are!  

Favorite annual tradition on campus: Welcome Week, St. Pat’s Week or Summer in the City?
Welcome Week—I love the buzz of energy at the beginning of every year!  My favorite time of the school year!